Problem framing and problem setting decide what you notice, what you ignore, and what kind of solution even seems possible. If you accept the brief's frame too quickly, you can end up solving the wrong…

pretty much

your brain hates blank space, so it fills it with the nearest sample: you

In 1983, Donald Schön wrote something that should have changed how design education works but mostly didn’t.

think of it like designing a hotel room while standing in your own bedroom. everything feels obvious because you know where your socks are

annoyingly, no

asking helps, but the chapter is warning you about the gap between what feels true and what survives contact

Many design problems work like this. You design the onboarding flow to reduce drop-off. Reducing drop-off means more users reach the core product, which strains…

yep. the frame shapes the answer is the trap door

then it shows up as some problems change as you work on them

Horst Rittel and Melvin Webber named a category of problem in 1973 that most designers are dealing with every day without a word for it.

make the hidden assumption visible before the review starts

then test the behavior, not just whether the room nods

and if a choice only works for informed, patient, caffeinated people, treat that as a bug

that’s the series tbh

design psychology is mostly noticing the human nonsense before it ships

deal. hydrate first