R
Dr. Ren Vale
UX Psychology Researcher
Saturday, June 20, 2026 · 9:41 AM
ok dumb question, what’s the deal with you ship what your boss likes?
Authority bias makes teams treat the boss's opinion as stronger evidence than it really is. Once power enters the room, people stop judging the work on its merits and start aligning to whoever can end the…
so the villain is... my brain trying to be helpful?
pretty much
your brain hates blank space, so it fills it with the nearest sample: you
In 2014, Amazon launched the Fire Phone.
that feels rude but accurate
it’s like cooking for the loudest person at the table and calling it customer research
wait so the fix is just ‘ask users’?
annoyingly, no
asking helps, but the chapter is warning you about the gap between what feels true and what survives contact
That expense can be tiny and still do damage. You might not get punished. You might just get read as difficult, slow, not strategic enough, or not aligned. In a…
ok that’s the part people skip
yep. the title changes the weight of the opinion is the trap door
then it shows up as what amazon shipped for bezos
The phone launched in July 2014.
so what do i actually do differently on monday
make the hidden assumption visible before the review starts
then test the behavior, not just whether the room nods
and if a choice only works for informed, patient, caffeinated people, treat that as a bug
painfully usable advice
that’s the series tbh
design psychology is mostly noticing the human nonsense before it ships
ok send me the next one after i recover
deal. hydrate first
Read Sat, Jun 20 · 10:03 AM