The intention-behavior gap means people often mean what they say and still do something else. Research captures intentions in a calm moment, but your product meets users later, in real life, where friction…

pretty much

your brain hates blank space, so it fills it with the nearest sample: you

Paschal Sheeran at the University of North Carolina ran a large review of earlier research, covering 422 separate studies.

it’s like asking someone about their gym routine while they’re wearing clean sneakers in daylight

annoyingly, no

asking helps, but the chapter is warning you about the gap between what feels true and what survives contact

In 2011, Jawbone launched the UP wristband. The pitch was simple: wear it, track your steps and sleep, and build better habits. It sounded right because it matched…

yep. the gap is real is the trap door

then it shows up as research can make users look more committed

Sheeran and Webb, writing in 2016, found that even when intention changed a lot, behavior changed much less.

listen to what people say, then watch what they actually do

treat a confident future promise as a hypothesis, not a receipt

and if a choice only works for informed, patient, caffeinated people, treat that as a bug

that’s the series tbh

design psychology is mostly noticing the human nonsense before it ships

deal. hydrate first