The forgetting curve means most users do not remember your interface well enough to rely on memory. Show people what they need instead of expecting them to recall it.

pretty much

your brain hates blank space, so it fills it with the nearest sample: you

Hermann Ebbinghaus spent years in the 1880s memorizing nonsense syllables and testing how fast he forgot them.

think of it like designing a hotel room while standing in your own bedroom. everything feels obvious because you know where your socks are

annoyingly, no

asking helps, but the chapter is warning you about the gap between what feels true and what survives contact

Nielsen Norman Group: Recognition and Recall in UX.https://www.nngroup.com/articles/recognition-and-recall/

yep. people forget fast is the trap door

then it shows up as then we blame the user

Endel Tulving and Donald Thomson showed in 1973 that memory depends a lot on the situation you learned it in.

make the hidden assumption visible before the review starts

then test the behavior, not just whether the room nods

and if a choice only works for informed, patient, caffeinated people, treat that as a bug

that’s the series tbh

design psychology is mostly noticing the human nonsense before it ships

deal. hydrate first