Divergent thinking does not happen in your head while you wait. It happens when you make something rough, react to it, and improve it. Creativity comes from the work, not from waiting for inspiration.

pretty much

your brain hates blank space, so it fills it with the nearest sample: you

In 1950, J.

think of it like designing a hotel room while standing in your own bedroom. everything feels obvious because you know where your socks are

annoyingly, no

asking helps, but the chapter is warning you about the gap between what feels true and what survives contact

What the film captured was not a team of geniuses having brilliant ideas. It was a team producing rough ideas fast enough to find the useful ones underneath. The…

yep. ideas come from doing the work is the trap door

then it shows up as what you put in determines what you can connect

Steve Jobs put it plain in a 1996 interview with Wired:

make the hidden assumption visible before the review starts

then test the behavior, not just whether the room nods

and if a choice only works for informed, patient, caffeinated people, treat that as a bug

that’s the series tbh

design psychology is mostly noticing the human nonsense before it ships

deal. hydrate first